The AAA Hertiage Center located at Auto Club Group Headquarters, showcases AAA’s historical significance within American culture. Content within the exhibit spans from turn of the century, through to current day. Deliverables provided were seven digital interactive displays comprised of text, historic photos and video. Allowing visitors to fully be immersed within the world of AAA.
The most significant display is the 80-inch dual-screen interactive timeline, which has over 270 individual entries. This onsite touchscreen encases various animations, digital illustrations, interactive menus, historic events, video and PDF page readers. All of these elements add to the user’s full experience, including AAA’s story, company background alongside more specific information; such as state-to-state based history and lines of business.
Currently the timeline resides at both the headquaters in Dearborn, Michigan and at AAA’s Tampa, Florida office.
Client : AAA // Agency : Jack Morton Worldwide // Post House : Switch Post
Design + Illustration : Anna Aichinger // Animation : Anna Aichinger // Copywrite : Rex Roy // Producer : Natalie Ennis